Upsell and Cross-Sell from Shopify Order Tracking Pages with Rush
Mike Savoff, Shopify Marketing Strategist, Rush
In episode 81 of The Payments Show Podcast, I spoke to Mike Savoff who is the Shopify Marketing Strategist at Rush
Rush is an app that helps e-commerce brands to increase revenue by turning one-time buyers into repeat customers through shipping notifications that take customers to high-converting and well-crafted tracking pages filled with upsells and cross-sells.
AUDIO VERSION: thepayments.show
Episode Highlights:
Eliminating Guesswork from Upselling
30% percent of eCommerce revenue generally comes from upselling. But… a lot of merchants who are trying to use upsells, they mostly configure about 4-5 funnels and they just leave them. It's time consuming and there's a lot of guesswork involved in upselling. So what we do at Rush is we include the upsells within the products. We give merchants the option to choose between automation, just like an algorithm, or you have the option to choose your own products that you want to display on the order tracking page.
Turning Delivery Anxiety into Delivery Anticipation
It's very important to turn that delivery anxiety into delivery anticipation because that's a positive emotion. Customers love brands way more just because they know where their order is at any time. You don't let the customer experience dip even for a second because you know that once they complete the order, you're there for them. They don't wonder even for a second, okay, what's going on now? Has it left? When is it going to arrive? How do I plan my day? It's a very important to think about the emotional side of marketing eCommerce and driving that customer trust.
Customer Lifetime Value is The Most Important Metric
Through my 10 years of experience with Shopify, I found that the most important and crucial metric or KPI is your customer lifetime value. You will never make a mistake if you focus on growing your customer lifetime value. Maybe you're focusing right now on improving your conversion rate on a certain product page or something else, which I'm not saying is not important. But you will never make a mistake if you're focused on customer lifetime value, because that is the single metric that grows any other important metric. Your revenue goes up, your AOV goes up, and most important, your profitability goes up because you're getting more out of the marketing spend your business has, which is growing day by day.
